CASE STUDY: John Krasinski #SGN
Are you watching John Krasinski’s Some Good News? It’s taken YouTube and the world by storm since it launched a little over a month ago (2.21M subscribers/50 million+ views and counting.)
I’m waiting for Episode 6 to drop as I type. If you haven’t checked it out yet I don’t want to ruin it with spoilers but trust me you’ll laugh, you’ll cry and you may even gasp – I did in Episode 5. Dude’s got some serious connections at Pepsi.
Some Good News (SGN) is also a master class in how to successfully create content in the time of corona – or any time.